77 Nicotine Pouches Wholesale Guide: 10.4mg Mainstream and 20mg Ghost Mini

77 is a brand you buy for flavor breadth. Our catalog lists 43 products, and most of them share one strength, so the brand behaves like a single long row of flavors at 10.4mg with a light end and a high-strength mini line on either side. That structure keeps ordering simple: pick flavors for the core, then decide whether your customers need the two ends.

This guide covers the full strength ladder, the flavor families, the VB Edition and Ghost Mini lines, and how to fit 77 into a mixed first order. The full list sits on our 77 brand page.

77 at a glance

• 43 products in our catalog, in Slim and Mini formats
• Core strength: 10.4mg per pouch at 16mg/g, 20 pouches per can according to supplier data
• Light options: three products at 5.2mg
• Step-up: Forest Fruits at 15.6mg
• Ghost Mini: 20mg per pouch at 40mg/g, 24 pouches per can according to supplier data
• Still to confirm: Classic Tobacco, Fresh Mint, Forest Fruits (the base version), Strawberry (the base version) and Tropical Mint have no mg in our product data yet, so sales confirms the strength when you request a quote

Nothing in the 77 range reaches 25mg, so the brand does not need an ultra-strong shelf.

The strength ladder

By our count, 29 products are in the strong band, 11 are extra strong and 3 are light. There is no medium product. That gap matters: a customer moving up from a 6mg mainstream pouch lands at 10.4mg with 77, so staff should say the number out loud. Our strength guide for retailers explains how to talk customers through the bands.

Flavor families in the 10.4mg core

Mint. Peppermint, Freeze Mint, Ice Mint, and the mint-fruit blends Apple Mint, Peach Mint and Peach and Mint.

Fruit and ice. Watermelon Ice, Grape Ice, Raspberry Ice, Blueberry Ice, Strawberry, Blackcurrant, Pink Punch and Arctic Berry Medium.

Cola and drinks. Cola Cherry, Cola and Vanilla, Cola Medium, Bubbly Blizz and Bubbly Fizz.

Sweet. Salted Caramel, Raspberry Vanilla (also listed as New Raspberry Vanilla) and Sour Bliss.

The cola and sweet group is where 77 differs most from a mint-led mainstream brand. If your customers lean toward dessert profiles, our post on coffee and dessert nicotine pouches suggests how to group them on a shelf.

Ghost Mini and the VB Edition

Ghost Mini is 77’s high-strength line: a small pouch at 20mg. Flavors in our catalog are Peppermint, Freeze Mint, Watermelon Ice, Cola Ice, Mango, Bubble Gum, Cola Vanilla and Original. A mini can at this strength is a good staff training point: pouch size and nicotine level are separate things. Our comparison of slim vs mini vs large formats covers this.

The VB Edition is a small group built around Arctic Berry, with Spearmint Salty as the second flavor. It runs from 5.2mg (Arctic Berry Light, Spearmint Salty) to 10.4mg (Arctic Berry) and 20mg (Mini Arctic Berry). Format details for some VB listings are still being confirmed with the supplier.

Which store types it suits

• Convenience stores and gas stations: 77 works as a second brand next to ZYN or VELO. Three or four 10.4mg flavors give the strong row more variety without adding a new strength level.
• Vape and smoke shops: the cola, sweet and fruit-ice flavors suit customers who rotate flavors. Add two Ghost Mini cans for experienced users.
• Online shops: list 77 by flavor family and show mg in the title. Ghost Mini deserves its own filter, since buyers searching for it want the strength and the format together.

A starter set for a first order

Our minimum order is 2 cartons with mixed brands allowed, so 77 can share an order with your anchor brands.

Put the most depth on the mint and watermelon slots. Keep the light and Ghost Mini slots thin until you see how often they are asked for.

Moving customers between strengths

Several 77 flavors exist at more than one strength, which gives staff ready-made paths:

• Peppermint: 10.4mg core to Ghost Mini Peppermint at 20mg
• Freeze Mint: 10.4mg to Ghost Mini Freeze Mint at 20mg
• Watermelon Ice: 10.4mg to Ghost Mini Watermelon Ice at 20mg
• Cola Vanilla: Cola and Vanilla at 10.4mg to Ghost Mini Cola Vanilla at 20mg
• Arctic Berry: VB Light at 5.2mg, Arctic Berry Medium or VB Arctic Berry at 10.4mg, VB Mini at 20mg

The jump from 10.4mg to 20mg nearly doubles the nicotine per pouch. Forest Fruits at 15.6mg is the only in-between step in the brand, so for most flavors staff should check what a customer uses now before recommending the mini.

Shelf placement and reorder tips

Keep the 10.4mg block in the strong row, grouped by flavor family: mint, fruit and ice, cola, sweet. Place the 5.2mg cans above it with a “light” tag, and put Ghost Mini in a labeled extra-strong row below, away from the light products. For broader layout rules, see how to stock a nicotine pouch display.

Because so many 77 flavors share one strength, it is easy to over-order. Track sell-through by flavor, not by brand. After four to six weeks, drop the slowest 10.4mg flavor and try another from the same family. Our post on the reorder routine and dead stock sets out a weekly count.

Get a 77 mix built for your store

Pick the flavor families your customers already buy and send them through our quote request; sales will confirm strengths still under review and suggest how to split cartons. To order, register as a business customer, or open the products page to combine 77 with other brands.