77 Raspberry Ice 10.4mg

Raspberry is tarter and more vivid than strawberry, and the ice note sharpens it further. The result is a refreshing, slightly tangy pouch rather than a sweet one. Customers who find watermelon or peach too soft often prefer it. It also reads clearly on a shelf tag: raspberry and ice are two words customers understand without explanation.

It runs at 10.4mg per pouch with a 16mg/g rating, and supplier data shows twenty slim pouches in a 13g can. That puts it in the strong band on our scale, level with most of 77.

Raspberry Ice is the brightest of the 77 fruit-ice group, which also includes Grape Ice, Watermelon Ice and Blueberry Ice. For customers who like raspberry without ice, Raspberry Vanilla offers a sweeter, dessert-style take on the same fruit.

Vape shops and smoke shops where fruit-ice flavors already sell are the natural outlets, and online shops can feature it in an ice or berry collection. In a convenience store, it is a good choice if you want one cool fruit option that is not watermelon. Online, it fits both berry and ice collections, and the tart-and-cold description is worth putting in the first line of the listing.

Rotate fruit-ice flavors by sell-through rather than carrying all of them at once. Start with two, compare their reorder rates after a few weeks, and swap the slower one for Raspberry Ice or another flavor from the group. Raspberry Ice is a strong candidate for that swap in stores where watermelon already dominates, because it adds a different fruit without changing the format or strength customers are used to.