77 Watermelon Ice 10.4mg

Watermelon ice is a familiar pairing for customers who already buy flavored products. The fruit is light and sweet rather than tart, and the ice note keeps it fresh instead of sugary. 77 Watermelon Ice delivers that balance in a slim pouch that customers can use through the day.

It runs at 10.4mg per pouch, a 16mg/g concentration, and the supplier quotes twenty slim pouches in every can. That places it in our strong band, at the same level as most of the 77 range, so it can sit beside 77 mint and dessert flavors without changing strength.

Within 77, Watermelon Ice is part of a family of fruit-ice products that includes Grape Ice, Raspberry Ice and Blueberry Ice. For customers who want more strength in the same flavor, 77 Ghost Mini Watermelon Ice is 20mg per pouch in a mini format, an extra-strong product that belongs in its own section.

Where it earns its facing: vape shops and smoke shops where fruit-ice flavors are already popular, and convenience stores that want one cooling fruit option in their pouch row. Online shops can use it as a lead product in a fruit-ice collection.

Watermelon flavors tend to move faster in warmer months. Plan a larger reorder ahead of summer and keep at least one roll in reserve so the facing never sits empty. In a display with several fruit flavors, Watermelon Ice is the light, refreshing option, so it rarely overlaps with darker grape or berry products already on the shelf.