77 Ghost Mini Cola Ice 20mg

Cola flavors sell steadily because they are familiar and different from both mint and fruit. Adding ice makes this one taste like a cold soda: sweet, slightly spiced cola up front, then a cooling finish that keeps it from feeling heavy. It is a useful counterpoint on a strong-pouch shelf that is otherwise full of mint.

Supplier figures give 20mg per pouch, a 40mg/g concentration, 24 minis in each can and 12g net weight. On our scale that is extra strong, so it is a product for regular high-strength users rather than for customers trying the brand for the first time.

Ghost Mini has two cola products: Cola Ice and Cola Vanilla. Cola Ice is the colder and crisper of the pair, while Cola Vanilla is rounder and sweeter. In the standard 77 range at 10.4mg, Cola Cherry, Cola and Vanilla and Cola Medium cover the same family for customers who want less strength.

Vape shops, smoke shops and tobacco outlets with experienced customers are the right fit. Tobacco outlets that already sell cola-flavored products in other categories have an easy point of reference for staff. Shelve it with other 20mg products and label the strength clearly, because a cola can can look approachable to a newer user.

If cola sells well at 10.4mg in your store, Cola Ice is the logical step-up product for customers who want the same family at a higher strength. Keep both strengths visible so customers can see the relationship between them, and reorder each on its own sales rate.