77 Cola and Vanilla 10.4mg

Vanilla softens cola's sharper spice and sweetness, giving a smoother, almost cream-soda character. Customers who like cola flavors but find them too fizzy or tart often prefer this version, and it brings a dessert-adjacent note to a pouch display without being as rich as a caramel flavor. On the shelf, that rounder profile helps it stand apart from the plain cola can sitting next to it.

Each pouch carries 10.4mg, rated at 16mg/g, with twenty slim pouches and a 13g net weight per can on supplier figures. That places it in the strong band on our scale, level with the core 77 range.

77 has an unusually deep cola lineup. Cola Medium is the plain option, Cola Cherry adds fruit, and this can adds vanilla. For experienced users, Ghost Mini Cola Vanilla takes the same pairing to 20mg in a mini pouch, which gives the flavor a clear strength step within the brand.

Convenience stores and gas stations that already sell soda-style pouches can add it as their creamy option, while vape shops can place it beside dessert flavors such as Salted Caramel and Raspberry Vanilla. Online, it belongs in both a cola collection and a sweet or dessert collection.

If you stock only one 77 cola, choose by your customers: Cola Cherry for those who like fruit, Cola and Vanilla for those who want something smoother. Stores with strong cola demand can carry both and let reorders decide the split. Track the two separately for a month before changing facings; cola customers are often loyal to one variation, and moving them to another can cost a sale rather than shift it. Online shops can bundle the brand's cola cans in one collection page to make comparison easy.