VELO Nicotine Pouches Wholesale Guide: Strengths, Formats and Flavor Lines
VELO is one of the two mainstream brands most stores build their pouch section around. In our catalog it has more than 60 products, a wide strength spread and several flavor lines, which makes the section easy to organize if you plan it by strength first.
The strength spread
| Band | mg per pouch | Examples |
|---|---|---|
| Light | 4mg | Bright Spearmint Mini, Dark Cherry Mini |
| Medium | 6mg | Green Spearmint, Tropical Mango Slim |
| Medium to strong | 8-10mg | Blue Raspberry, Crispy Peppermint, Watermelon Ice |
| Extra strong | 14-17mg | Freezing Peppermint Ultra, Freezing Peppermint Max, Purple Grape Intense |
Many flavors come in more than one strength. VELO Polar Mint, for example, is available at 6mg, 10mg and 14mg in our range, which lets a customer move up or down without leaving the brand.
Flavor lines worth knowing
- Shift: Kumquat Citron, Mango Yuzu, Cool Peppermint, and Hot Grape, Peach, Spearmint and Dragonfruit.
- Flame: Mango Flame and Lime Flame.
- Fruit and ice: Mango Ice, Strawberry Ice, Peach Ice, Tropical Ice.
- Distinctive: Salty Liquorice, Zesty Elderflower, Guava Jalapeno.
How to stock VELO
- Anchors first: one peppermint or spearmint in two strengths, for example 6mg and 10mg.
- Add two fruit flavors from different families, such as a berry and a tropical.
- Keep a Mini option at 4mg or 6mg for newer users.
- Put 14mg and 17mg products in the extra-strong row, labeled.
- Try one Shift or Flame flavor to test appetite for something different.
For the layout, see how to stock a display. For the head-to-head with the other anchor brand, read ZYN vs VELO for retailers.
Browse VELO or request a quote. Minimum order is 2 cartons, mixed brands allowed.
Questions from store owners
What strengths does VELO come in?
In our catalog VELO runs from 4mg (Mini) through 6mg, 8mg and 10mg, up to Intense and Max at 14mg and 17mg.
What are VELO Shift and Flame?
Flavor lines in our catalog. Shift includes Kumquat Citron, Mango Yuzu, Cool Peppermint and Hot flavors, and Flame includes Mango Flame and Lime Flame.
How does VELO compare to ZYN?
Both are mainstream anchor brands. We compare them in our ZYN vs VELO article for retailers.
WARNING: This product contains nicotine which is a highly addictive substance.