VELO Shift Kumquat Citron 8mg

Kumquat brings a tart, slightly bitter citrus note, and citron adds a fragrant, peel-like freshness. Together they taste brighter and more grown-up than a simple lemon or orange, which is the point of the Shift range and the reason it appeals to customers bored with standard fruit.

Kumquat Citron is an 8mg slim, with 20 pouches per can, 11.4mg/g and a 14g net weight on the listing. That is the upper end of our medium band, and the whole Shift range in our catalog shares the 8mg level.

The Shift line in our range includes Kumquat Citron, Mango Yuzu, Pomelo Peppercorn and Cool Peppermint, plus the Shift Hot flavors. Because every Shift product is 8mg, the line can be merchandised as one block where customers choose purely on flavor, and staff never need to explain a strength difference within it.

It fits specialist pouch shops, vape stores and online retailers whose customers look for unusual flavors. Convenience stores can test one Shift citrus beside their mainstream VELO mint to see whether the line builds a following. If it does, adding Mango Yuzu or Pomelo Peppercorn next is a low-risk way to grow the block.

The Shift packaging also looks different from the core VELO cans, which helps the line stand out on a display. Grouping the Shift products together, rather than mixing them into the main VELO row, makes that visual difference work for you and signals to customers that these are a distinct range worth exploring.

Packing for the Shift line, roll and carton, is set out in each quote from our sales team.