VELO Salty Liquorice 10mg

Salty liquorice is deep, savory-sweet and unmistakable. Customers who like it tend to seek it out specifically, and they rarely find it on a standard US pouch display, which makes it a strong reason to choose your store.

Supplier figures give 10mg per pouch, 14mg/g and twenty slim portions in each can. That puts it at the start of our strong band, a familiar level for regular users.

Salty Liquorice is the only liquorice product in our VELO range, so it does not compete with anything else in the brand. Stores that carry other Scandinavian-style brands may already know where it fits; for others, it can sit beside a specialty slot such as a coffee or dark fruit flavor.

Specialist pouch stores, smoke shops and online shops are the best fit, because liquorice buyers tend to look for the flavor by name. In a convenience store, a single facing is enough, ideally with a clear label so mint and fruit customers know what it is.

Order a small quantity first and track it on its own. When liquorice sells, it usually sells to the same regulars again and again.

When introducing it, describe the flavor plainly on the shelf: salty liquorice, Scandinavian style. Customers who dislike liquorice will avoid it, and those who love it will find it immediately, which keeps returns low and sell-through steady. Online shops can also list it in a specialty or Nordic flavors collection, where liquorice fans tend to browse first.

Keep it in stock consistently once it finds buyers, because a missing liquorice facing is hard to replace.