VELO Shift Cool Peppermint 8mg

This is a classic cooling peppermint: crisp, clean and refreshing, with no fruit layered on top. For customers who like the look of the Shift range but want a dependable taste, it is the easiest way in.

Specifications: slim pouches, 20 per can, 11.4mg/g, 14g net. That works out at 8mg per pouch, in our medium band and identical to every other Shift product we list, so the whole line can share one strength label.

VELO has several peppermints at different strengths: Bright Peppermint at 8mg, Crispy Peppermint at 10mg, Freezing Peppermint at 10.9mg and its Ultra and MAX versions at 14mg and 17mg. Shift Cool Peppermint matches Bright Peppermint on strength, so a store usually carries one or the other, choosing Shift when it is building a full Shift block.

Stores that stock the Shift line as a set should always include Cool Peppermint, because it gives mint buyers a reason to look at the section. On its own, it fits convenience stores and gas stations as well as any mainstream mint.

Peppermint buyers tend to be very loyal, so once a customer settles on Shift Cool Peppermint they often reorder on a predictable cycle. Keeping a small buffer in stock avoids gaps that might push them back to a different brand.

In an online shop, link Cool Peppermint to Shift Hot Spearmint. Mint buyers curious about the Hot flavors can then try the warmer version without leaving the mint family. It is also a sensible way to introduce Shift to a store that has never stocked the line before.