77 Blueberry Ice 10.4mg

Blueberry ice is one of the most popular fruit-ice combinations across the category. The blueberry is soft and sweet, and the ice gives it a crisp edge, so it appeals to both fruit buyers and mint buyers looking for a change. It is also an easy flavor to describe on a label, since most adult pouch buyers already know what a blueberry ice tastes like from other products.

Each pouch contains 10.4mg, matching most of the 77 line and sitting in our strong band. Our catalog does not yet record its format or pouches per can, which our sales team adds to each quote.

77 has several icy fruit flavors: Grape Ice, Watermelon Ice, Raspberry Ice and the Arctic Berry products. Blueberry Ice is the most familiar berry of the group and a good first choice if you want only one icy berry facing from the brand. If you later add a second, Grape Ice is the most distinct partner, because it moves into darker fruit.

It works in almost every channel: convenience stores and gas stations for steady fruit demand, vape shops for customers who already buy blueberry ice in other products, and online shops as part of an ice collection. Shelve it in the strong row with the rest of the 77 range.

Reorder signals tend to be clear with fruit-ice products, so start with a small quantity and add depth once you see it turning every week. Its broad appeal tends to make it a steady line rather than a seasonal one.