77 VB Edition Arctic Berry 10.4mg

Arctic Berry mixes dark and red berries with a strong cooling finish. The berry gives it body, the ice gives it lift, and the combination is one of the most dependable flavor types for customers who move between mint and fruit. It travels well across store types, because the flavor is neither too sweet for mint buyers nor too plain for fruit buyers.

This VB Edition listing is 10.4mg per pouch, the same level as most of the 77 range. Pouch format and can count for this edition are still to be confirmed; ask our sales team and they will include both in your quote.

The VB Edition gives Arctic Berry a full strength ladder inside one sub-line: Arctic Berry Light at 5.2mg for lighter users, this 10.4mg version for regulars, and the VB Edition Mini Arctic Berry Extra Strong at 20mg for experienced buyers. The standard 77 Arctic Berry Medium 10.4mg is also listed, outside the VB Edition.

That ladder is the reason to stock it. Smoke shops and vape stores can carry two or three steps of the same flavor and let customers move up or down without switching brand. Convenience stores usually need only this middle step. Online shops can do the same, linking the three listings so a buyer sees the full range on one page.

Shelve the VB Edition steps together but mark each one with its mg, because the cans are similar and the strengths are not. Online, list the three steps as separate products with the strength in each title.