Iceberg Nicotine Strips Black 11mg

Nicotine strips are a different product type from pouches. Our supplier data lists 55 pieces per pack and a 12g net weight, compared with 20 pouches in a standard Iceberg can. Our sales team explains how the strip format works and how it suits your channel before you order, which is worth doing for any store new to the format.

The listed strength is 11mg, with a concentration of 50mg/g. On our scale 11mg falls in the strong band, far below the 40mg and 56mg pouch tiers that define much of the Iceberg range. That makes the strips a very different proposition from the brand's high-strength pouches, and staff should not treat them as interchangeable.

Black is the classic, darker flavor in Iceberg's line-up, and the strip version gives customers who know Iceberg Black a familiar name in a new form. The strip range also includes Energy, Grape, Mint and Peach, so a store can test one flavor first and widen the selection if the format catches on.

Specialist pouch stores and online shops with curious, experienced customers are the most likely fit. A general convenience store should only add strips if customers are already asking for them, since an unfamiliar format needs explaining at the counter.

Display strips separately from pouches with a clear format label, so customers understand they are buying a different product type. Online, give strips their own category rather than mixing them into the Iceberg pouch collection. A modest first order is enough to measure interest.