Iceberg Black 40mg

Black is one of the flavors that defines Iceberg's identity. The profile is dark and bold, with a deeper character than the brand's mints or fruit blends. It appeals to customers who want something serious and understated at high strength.

Each pouch is 40mg at a 50mg/g concentration, with cans of twenty slim pouches according to supplier figures. That is ultra strong on our scale and a product for experienced users only; it should never be a customer's first Iceberg purchase. Keep it on a dedicated high-strength shelf with 40mg shown clearly on the label.

Black runs right through the Iceberg range, which makes it useful for building a strength ladder within one flavor. Iceberg Black Medium and Black Mint sit at 20mg, Black at 40mg, and Black Ultra at 56mg. A customer loyal to the Black profile can move up or down that ladder without changing brand or flavor.

Iceberg also lists Black as a nicotine strip at 11mg with 55 pieces per can. That is a different format from pouches, so check with our sales team how it fits your channel and customer base before adding it to an order.

Where it sells: tobacco outlets, smoke shops, dedicated pouch retailers and web stores whose customers already buy products at this level. Most stores only need one Black facing; choose the tier that matches what your high-strength customers currently ask for. Online, link the Black products together by tier so customers can find the strength they already use without guessing from the can artwork.