Iceberg Black Ultra 56mg

Iceberg Black is a darker, more traditional profile than the fruit and gum flavors that make up much of the range, and our catalog classes it with classic flavors. Black Ultra takes that profile to the top of the strength scale. Buyers who choose it are usually loyal to the taste and want nothing sweet or minty getting in the way.

Strength is 56mg per pouch, or 70mg/g. The can contains 20 slim pouches with 16g net, per the supplier. That is firmly ultra strong. The Black family in our range also includes Iceberg Black Medium at 20mg, Black Mint at 20mg and Iceberg Black at 40mg, so this can is the last rung of a ladder customers usually climb over time rather than start on.

Because of the strength, shelving matters more than flavor. Keep Black Ultra on a separate, clearly labeled shelf with 56mg on the tag, away from anything a newer pouch user might pick up. Counter staff should ask what a customer currently uses before handing it over.

It earns its place in specialist pouch stores, tobacco outlets and online shops that already have regular buyers at 40mg and above. For those stores, one facing is usually enough; order in small quantities and reorder on actual sell-through to regulars rather than on overall pouch volume.

Online, show the 56mg figure in the product title and position it inside a high-strength collection rather than next to the 20mg Black products, so the difference is impossible to miss when a buyer scrolls the brand page.