77 New Raspberry Vanilla 10.4mg

Raspberry gives the flavor brightness and a little tartness, while vanilla softens it into something closer to raspberry ripple or a fruit dessert. It is a sweet, comforting profile that stands apart from the fruit-ice flavors in the 77 range. Customers who enjoy sweet, creamy flavors but find caramel too rich often settle on this one.

Our supplier sheet shows 10.4mg nicotine per slim pouch, 16mg/g, twenty portions to a can and a net weight of 13g, so it falls in the strong band on our scale. A second entry, 77 Raspberry Vanilla at 10.4mg, also appears in our catalog. The New label points to an updated can; we do not have details of any recipe change, so our sales team confirms which version ships when you order.

Within 77's sweet and dessert flavors, Raspberry Vanilla sits between the creamy cola options and Salted Caramel. Customers who like raspberry but want it cold should be pointed to Raspberry Ice instead. If you already stock the original Raspberry Vanilla listing, there is no need to carry both cans; treat them as one flavor on the shelf and let sales match your order to whichever version is current.

Vape shops, specialist pouch stores and online shops with dessert or sweet collections are the best outlets. In a convenience store it works as a specialty facing next to the brand's mainstream mint.

Dessert flavors build a loyal, steady following rather than fast volume. One facing, reordered by sell-through, is usually enough to keep those buyers coming back. Online, keep a single product page for the flavor and update the photo when the can design changes, so returning shoppers find it easily.