77 Ice Mint 10.4mg

Ice Mint emphasizes the cold sensation over sweetness. It is crisper than Fresh Mint and less sharp-edged than Peppermint, with a cooling effect that builds and lingers. For customers coming from mainstream cool-mint pouches, it is an easy like-for-like switch. The low sweetness also makes it a good choice for buyers who find dessert or candy mints too sugary.

It is listed at 10.4mg per pouch, the core 77 strength and the strong band on our scale. Our supplier data does not list the pouch format or the number of pouches per can for this item, so the sales team provides packing details with your quote.

77 offers mint buyers a ladder of cooling. Fresh Mint is the gentle option, Peppermint the sharper classic, Ice Mint the cold middle, and Freeze Mint the most intense at the same strength. Above that, Ghost Mini Freeze Mint and Ghost Mini Peppermint reach 20mg for experienced users.

Convenience stores, gas stations and grocery counters with steady mint demand are a good fit, as are smoke shops building a full 77 mint row. It works well as the second mint in a store that already carries Fresh Mint.

Mint is usually the most consistent reorder in a pouch display, so give Ice Mint two facings if it becomes your main 77 mint. Online, put cooling level in the description so shoppers can choose between Ice Mint and Freeze Mint without guessing. In stores that sell a lot of chewing gum and breath mints, Ice Mint is a natural add-on at the counter, because the flavor is already familiar to those shoppers. A spare roll in the back room means the mint row is never bare between orders.