77 Fresh Mint

Fresh Mint does not try to be icy or extreme. It is a balanced, everyday mint with a fresh finish, the kind of flavor customers buy repeatedly without thinking about it. That makes it a useful anchor product: it brings regular mint buyers into the 77 range, where they can try the brand's more unusual flavors later.

The pouch is slim, the format most US pouch users are already used to. Strength for this item should be confirmed with our sales team before ordering; most of the 77 range sits at 10.4mg per pouch, with lighter 5.2mg options and the 20mg Ghost mini line at the top.

77 stands out for the breadth of its flavors. Alongside Fresh Mint, our range includes Ice Mint, Freeze Mint and Peppermint for mint shoppers, plus Salted Caramel, Raspberry Vanilla, Grape Ice, Watermelon Ice, Bubbly Fizz and Sour Bliss for customers who want something different. A store can fill a complete row with one brand and still offer real variety.

Who it sells to: convenience stores and gas stations looking for a dependable mint, and vape and smoke shops that want a brand with enough flavors to support a dedicated section. Fresh Mint is a sensible first facing when trialing 77 alongside better-known brands.

Start with Fresh Mint plus two or three of the more distinctive 77 flavors, and use reorder data to decide which way your customers lean.

For reordering, Fresh Mint is the 77 product to keep in stock at all times. It is the flavor regular 77 customers come back to between trying the more unusual options, so a gap on that facing costs repeat sales.