ZYN Blackcurrant Ice Slim S4 11mg

Blackcurrant has a deep, slightly tart berry taste, and the ice element adds a cold finish that keeps it from feeling heavy or sweet. That combination appeals to two groups: fruit buyers who want more freshness, and mint buyers who are curious about fruit but still want the cooling sensation they are used to.

Blackcurrant Ice S4 is listed at 11mg per pouch, which puts this fruit pouch in our strong band, with 20 slims per can and 15.7mg/g. It is one of the stronger fruit options in the ZYN range, which gives it a clear role: holding on to fruit customers whose strength preference has moved past 9mg.

A stronger version, Blackcurrant Ice Slim S5, is listed at 13.5mg per pouch with 21 pouches per can. The S4 and S5 together form a short, strong-band ladder for one flavor, which is useful in stores where experienced users dominate.

Best channels: tobacco outlets, smoke shops and vape stores serving regular and experienced customers, plus convenience stores where ZYN mint already sells well at 11mg. Online shops can pitch it to buyers searching for strong fruit pouches from a recognized brand.

Shelve it in the strong row next to Cool Mint S4 and Menthol Ice S4, all at 11mg, so customers comparing options at that level can choose between mint, menthol and fruit in one place. One facing is a sensible starting point. If it holds its own against the mint options at that level, add the S5 for customers who keep moving up.