ZYN Menthol Ice Slim S5 13.5mg

This is the middle of the Menthol Ice ladder and, for many stores, the most useful one. It offers noticeably more strength than the 11mg S4 without crossing into the extra-strong band, which keeps it accessible to the broad group of regular users who want more but are not looking for a specialist product.

Cans of the S5 contain 20 slim pouches, with 19.2mg/g printed in the supplier specifications. The flavor matches the rest of the line: sharp menthol, a cold finish and no sweetness, so customers moving up from the S4 get exactly what they expect.

Above it, Menthol Ice Slim S6 reaches 16.5mg per pouch and belongs with extra-strong products. The S5 therefore serves as the last step before that threshold. Stores that do not want to carry extra-strong lines at all can use the S5 as their strongest menthol and still satisfy most heavy menthol buyers.

Typical buyers: experienced users in smoke shops, vape stores, tobacco outlets and busy convenience stores. Customers who currently buy high-strength menthol from specialist brands may also respond to it, since it combines a recognized name with a firmer strength than most mainstream cans.

Place it at the strong end of the mint row, clearly labeled with the mg, and brief staff to recommend it only to customers already comfortable at 11mg or above. One facing is enough to start; increase it if the S5 begins to outpace the S4. In stores with a mostly experienced clientele, that often happens within the first few reorders.