ZYN Apple Mint Slim S4 11mg

The profile is green apple layered over a cool mint base, fruity at first and clean on the finish. At this strength the mint side becomes more noticeable, which suits customers who want flavor and firmness in the same pouch rather than choosing one or the other.

On the can, S4 marks 11mg per pouch, which we place in the strong band. Supplier data shows 20 slim pouches per can at 16mg/g, the same layout as other S4 slims in the range.

Apple Mint in our European ZYN range also includes a Mini S2 at 3mg and a Slim S3 at 9mg, so the S4 completes a three-step ladder. The Pakistan-market range adds Apple Mint as Prime minis and a Classic Strong can for stores that carry both editions, which gives a wide spread of formats for a single flavor.

Smoke shops and tobacco outlets with regular pouch users are the best fit, alongside convenience stores that already sell the S3 and see customers asking for more. Online, keep the S3 and S4 next to each other so buyers can choose their level in one view.

Our sales team confirms roll and carton packing with each quote, and Apple Mint can be mixed with any other ZYN flavor in the same order.

Fruit-and-mint blends suit customers who are moving away from straight mint but still want a fresh finish. At the S4 level, this can serves the regular who has grown into Apple Mint at S3 and wants more, so it rarely needs heavy promotion: the existing customer base finds it. Keep both cans side by side so the step up is obvious.