Siberia Ultra Slim All White Portion 16.5mg

Siberia's mint is cold and clean, and in this ultra slim pouch it releases more gradually while the cooling stays strong throughout. The all-white material gives it a neat look in the can.

16.5mg per pouch at 33mg per gram puts it in our extra-strong band. Each can holds 22 ultra-slim pouches, the most of any Siberia product, with an 11g net weight. The 11g can is the lightest in the Siberia line, and the ultra-slim cut keeps each pouch small, which is how it reaches the lowest Siberia strength while keeping the brand's 33mg per gram concentration. Even so, 16.5mg sits well above most mainstream pouches, so shelve it with high-strength products rather than among everyday mints.

This is the entry point to Siberia. Customers who want more move to Siberia Super Slim 21.5mg, then Siberia Slim 25mg, and only experienced users go further into the large ultra-strong portions. Compared with strong-band mints such as Klint Artic Mint X-strong 14mg, it is a moderate step up rather than a leap.

Tobacco shops, smoke shops and gas stations with experienced pouch buyers are the main channels. Online stores can use it to introduce the Siberia name to customers who are cautious about the ultra-strong formats but already use strong pouches regularly.

Give it the best position within your Siberia set, since it has the broadest reach of the range. Watch for customers trading up, and use that signal to decide whether the 21.5mg and 25mg slims deserve more depth on the next order.