Siberia Super Slim 21.5mg

The flavor is crisp mint with deep cooling, the Siberia trademark. The super slim pouch is thin and low-profile, which suits customers who want discretion without giving up a powerful mint.

At 21.5mg per pouch and 33mg per gram, it lands in our extra-strong band. Cans contain 20 super slim pouches at 13g net weight. The lighter 13g can reflects the thinner pouch rather than fewer portions, so customers still get 20 pouches. When explaining the range, the super slim is the same Siberia concentration in a smaller, more discreet pouch, which is how it reaches a lower strength than Siberia Slim. Expect buyers to be existing high-strength users rather than newcomers.

It is the middle of the Siberia slim ladder: Siberia Ultra Slim All White Portion 16.5mg sits below, and Siberia Slim 25mg above. For buyers coming from strong-band products such as Klint Artic Mint X-strong 14mg, it is a substantial step up that still stays below the 25mg mark where the ultra-strong shelf begins.

Smoke shops and tobacco shops with high-strength regulars are core accounts, and online stores can list it in an extra-strong category. Shelve it with other high-strength items rather than in the main mint block, so customers browsing for an everyday mint do not pick it up by mistake.

Stock depth depends on the size of your high-strength audience. Start with a small quantity and keep Siberia Super Slim and Siberia Slim together, so customers can compare the two slim options side by side and staff can explain the difference quickly.