Pablo Ice Cold 24mg

This version of Ice Cold gives buyers a confirmed strength figure: 24mg per pouch. The flavor is a sharp, cold mint with a strong cooling effect and no fruit layer. For mint customers who already use high-strength pouches, it is a clear, no-surprise choice.

On our scale, 24mg sits at the upper edge of extra strong, one step below the ultra-strong band. That positions it between Pablo Gold at 17mg and the Exclusive line at 50mg. It is a product for customers who know their tolerance and ask for it, not for anyone stepping up from a standard mainstream pouch.

Shelving matters with a product like this. Keep it on a clearly labeled high-strength shelf, away from light and medium products, and make sure staff ask what a customer currently uses before recommending it. Clear separation reduces unhappy purchases and keeps the rest of your display easy for newer customers to shop. Because the strength is confirmed at 24mg, this version is also the easier Ice Cold product to list online, where buyers filter by mg. Put the figure in the product title, and keep it in a high-strength collection rather than a general mint collection, so customers browsing for everyday mints do not land on it.

Pablo also lists an Ice Cold XXL in a larger format. Customers who want the Ice Cold flavor at a lower strength can be pointed to Pablo Silver Cold Mint at 10.15mg, which keeps them in the brand with a similar mint profile.

Best fit: specialist pouch stores, smoke shops and online shops with an established high-strength customer base. Our sales team confirms pouch format and pack contents with your quote.