Pablo Ice Cold

Ice Cold is exactly what the name promises: an intense, icy mint with a sharp cooling effect and no sweet or fruit notes. Pablo customers tend to be loyal to the flavor rather than experimenting, which makes Ice Cold a steady reorder line once it finds its regulars.

Pablo is one of the strongest brands in our catalog, and Ice Cold is positioned firmly in that space. The standard Ice Cold sits alongside Pablo Ice Cold 24mg and the larger-format Ice Cold XXL in our range, so a store can choose the version that matches its customers. Confirm the exact mg per pouch for this item with our sales team before ordering; we only publish figures we can verify.

Because of its strength, Ice Cold is not a product for first-time pouch users. It belongs on a clearly separated high-strength shelf, next to brands like Iceberg, Cuba Black and ZEUS, where customers know what they are buying. Stores that make that separation obvious see fewer returns and fewer unhappy first purchases.

Who it sells to: experienced users who already buy strong pouches, typically through smoke shops, vape stores and tobacco outlets. In general convenience stores, it works as a single facing for regulars rather than a headline product.

For a complete Pablo offer, pair Ice Cold with a few Silver flavors at around 10mg and one or two Gold flavors at 17mg. That gives customers a clear strength ladder within one brand and keeps them from switching to a competitor when they want to step up or down.