Pablo Silver Cold Mint 10.15mg

Cold Mint in the Silver line is a cool, direct mint with a firm cooling effect. It carries the Pablo name, which many experienced pouch users know, but at a strength that regular users can handle. That makes it a sensible first step for strong-pouch customers curious about the brand.

At 10.15mg per pouch, Silver Cold Mint sits at the start of the strong band on our scale. It is a step above Pablo 6mg Edition Cold Mint at 6mg and far below Pablo Gold at 17mg, Ice Cold at 24mg and the Exclusive line at 50mg. For many stores, the Silver tier is where Pablo volume is built, because it reaches a broader group of customers than the stronger tiers.

Silver also includes Peppermint and Spearmint for mint buyers, and fruit flavors such as Grape Ice, Blue Raspberry, Kiwi and Pineapple. Cold Mint is the coldest of the Silver mints and the most natural link to Pablo Ice Cold for customers who later want to step up. For stores new to Pablo that already serve strong-pouch buyers, Silver Cold Mint is also a low-risk trial. It turns over with the same customers who buy strong mainstream mints, and its sell-through tells you whether there is demand to justify the Gold and Ice Cold tiers. Start with one facing and review it after a month.

Where it sells: convenience stores and gas stations with regular pouch users, smoke shops and vape stores building out a Pablo section, and online shops that want to show the full strength ladder in one brand.

Pouch format and can contents for the Silver range are confirmed by our sales team with your quote.