VELO Shift Hot Grape 8mg

Grape is one of the most recognized fruit flavors in the pouch category, so customers know roughly what to expect. The warming finish is what changes the experience, replacing the icy note found in grape ice products with a gentle heat.

Hot Grape ships in slim cans of 20 at 11.4mg/g, listed at 14g of product per can. At 8mg per pouch it belongs in our medium band, matching every other Shift flavor in the catalog.

VELO's grape options in our catalog include Purple Grape at 6mg mini, 8mg slim and 10mg, and Purple Grape Intense at 17mg. Shift Hot Grape offers the same fruit with a completely different sensation, so a store that already sells Purple Grape well can add Hot Grape as a variation without introducing an unfamiliar flavor.

Convenience stores and gas stations with steady grape sales are good candidates, as are vape shops and online stores. Because grape is familiar, Hot Grape needs less explanation at the counter than Dragonfruit or Pomelo Peppercorn.

Hot Grape is also the easiest Hot flavor to explain to staff and customers, which is why it works well as the first Shift Hot listing. If it sells, the store can extend the range with Hot Peach and Hot Spearmint, adding variety without needing to retrain staff on a new concept.

Place it next to Purple Grape with a label that says warming. Customers comparing the two can then choose between cool and warm grape at a glance. Its familiar fruit makes it the Hot flavor most likely to win over cautious first-time buyers.