Killa Exclusive Cold Dry 13.2mg

Cold Dry is a minimal, very cold flavor: a sharp cooling sensation with little sweetness and no fruit. The name describes the experience well, crisp and clean, with a dry finish. It appeals to customers who find most mint flavors too sugary and simply want a cold, fresh pouch.

Cold Dry is listed at 13.2mg per pouch (16mg/g), with 20 slim pouches filling each can according to the supplier. Note that this is a standard slim pouch; the Dry in the name refers to the flavor style, not the pouch moisture. Killa's separate Dry range, such as Killa Dry Cold Mint, uses a lower-moisture pouch.

Cold Dry is a well-known flavor style in the category: our catalog also lists Cuba White Cold Dry at 10.4mg, Cuba Black Cold Dry at 43mg and Greatest Cold Dry in several strengths. Killa's version sits in the middle, at 13.2mg, giving stores a strong but not extreme option.

Smoke shops, convenience stores and gas stations with regular mint and menthol buyers are a natural fit. Online shops can list it in a cold dry collection across brands, so customers can choose their preferred strength in the same flavor style.

Shelve it with the Killa mints rather than the fruit flavors, since its customers come from the mint and menthol side. If you carry several cold dry products, sort them by mg so staff can recommend the right step.

Cold dry flavors also suit customers moving away from menthol cigarettes or strong menthol products elsewhere in the store, simply because they prefer an icy taste. Present it as a flavor choice, with the strength clearly stated.