Killa Exclusive Blue Mint 13.2mg

Blue Mint is a cool, clean mint with a gentle sweetness and a faint berry-like brightness that gives it its name. It is smoother than an icy mint and less herbal than spearmint, which makes it an easy recommendation for mint buyers who want something a little different without leaving the mint family.

Blue Mint measures 13.2mg per pouch at a 16mg/g concentration, in cans the supplier lists at 20 slim pouches. That is the strong band on our scale, matching the core Killa range, so customers on Killa Cold Mint can switch to Blue Mint with no change in strength.

Killa has an unusually deep mint lineup. Core flavors include Cold Mint, Spearmint and Frosted Mint, and the Exclusive line adds Blue Mint, Double Mint, Green Mint and Cold Dry. Blue Mint is the sweetest of these, so it suits customers who find the colder mints too sharp.

Convenience stores, gas stations and smoke shops with Killa regulars can add Blue Mint as a second or third mint facing. Online shops can use it to fill out a Killa mint collection, giving buyers several mint styles at one strength.

A good mint block for Killa is one cold mint, one spearmint and one softer mint such as Blue Mint. That trio covers most mint preferences without duplicating flavors.

Mint buyers are also among the most loyal pouch customers, so a second mint style that keeps them inside Killa protects repeat sales. Blue Mint gives those customers variety without sending them to a different brand.