Iceberg Black Currant 20mg

Black currant has a sharper, more grown-up character than most berry flavors: tangy, slightly earthy and less sugary. That makes it a good counterweight on a shelf full of sweet gum and tropical profiles, and it often appeals to customers who find bubblegum-style pouches too sweet. Buyers who like currant in juices and cordials tend to recognize the note immediately.

The can delivers 20mg per pouch, which places it in our extra-strong band. It is a product for regular high-strength users rather than a first purchase for someone used to 6mg or 10mg pouches. Its tart edge can make it feel lighter than it is, so staff should keep the strength conversation front and center.

In the Iceberg range, Black Currant sits among the 20mg fruit options with Berries, Raspberry Gum and Mango Banana. A store choosing one berry at this tier can pick Black Currant for a tart profile or Berries for a softer, mixed-berry taste; carrying both covers both preferences. Next to Raspberry Gum it adds variety without overlap, since one is sweet and the other is sharp.

Tobacco outlets and smoke shops with a loyal high-strength crowd tend to do well with it, and online shops can position it for buyers searching specifically for black currant or cassis flavors. A single facing is enough to test demand before adding depth.

Our sales team confirms pouch format and can contents with each quote. Keep it on the high-strength shelf with the mg clearly marked. Reorder decisions are simple: if it holds its facing for a few cycles, it has earned its place.