Garant Ice Cool Extreme 22mg

Ice Cool tastes of mint with the cooling turned up. The chill arrives early and carries through, giving a crisp, clean sensation that many heavy users prefer because it feels sharper and more alert than a sweet mint.

Each 11.8g can holds 27 slim pouches at 22mg per pouch and 50mg/g. That sits in the extra-strong band. Place it with the other high-strength products and keep it apart from the regular-strength range so customers can see the difference clearly.

This is the middle rung of the Ice Cool family. Below it, Ice Cool 15mg uses the same can and pouch count at a lower concentration; above it, Freeze Extreme pushes the cold mint concept to 38mg. Prime Ice Cool at 10.8mg completes the lower end. A buyer can stock the family as a four-step ladder and move customers up or down without changing flavor.

Tobacco stores and smoke shops with experienced pouch users should see steady volume here. Gas stations with limited room may have to choose between Extreme and Ice Cool Extreme; local preference for icy versus classic mint is the deciding factor, and it is worth asking a few regulars before committing to one. Smoke shops with more room can carry both cans side by side, because the two rarely cannibalize each other: customers usually know which mint style they want before they reach the shelf.

Online, describe Ice Cool Extreme as the cold version of the Garant flagship and cross-link it with the 15mg, so shoppers can pick the intensity that matches their usual pouch. Clear naming on the listing does most of the selling for this one.