Garant Freeze Extreme 38mg

Freeze describes the flavor well: an intense, icy mint designed to match the nicotine level rather than soften it. The cold builds fast and stays, with little sweetness to round it off, so it appeals to customers who want a sharp, functional pouch with no distractions.

The numbers set it apart. At 70mg/g, Freeze carries a far higher concentration than any other Garant product, delivering 38mg per pouch across 27 slim pouches in an 11.8g can. That is deep in the ultra-strong band and should only be offered to people who already use very strong pouches.

Because of that, merchandising matters as much as the product itself. Display it away from the main pouch rack, mark the shelf clearly as high strength, and brief staff so they steer newcomers to lighter options. Smoke shops and specialist tobacco stores with an established ultra-strong customer base are the natural accounts.

Within the brand, Freeze caps a cold mint ladder that runs from Prime Ice Cool at 10.8mg through Ice Cool 15mg, Ice Cool Extreme 22mg and Fresh Mint Extreme 25mg. Buyers who already stock several of those cans can add Freeze as the final step without introducing a new flavor family to the shelf.

Order conservatively. Demand for a 38mg pouch is concentrated in a small group of loyal users, so a few cans per facing with quick top-ups keeps stock fresh and avoids tying up valuable shelf space in a product that only part of your traffic will ever ask for.