ZYN Red Fruits Slim S3 9mg

The flavor is the same rounded red berry blend as the S2: raspberry, strawberry and red currant in balance, with no ice and no fizz. At 9mg the pouch feels fuller, which is what customers stepping up from the S2 usually want.

Red Fruits S3 holds 9mg per pouch, the highest medium step before our strong band begins. Supplier data lists 20 slim pouches per can at 13mg/g. It is a sensible everyday strength for experienced users who do not want to move into the strong row.

Within the ZYN fruit range, Red Fruits S3 sits beside Passion Pineapple S3, Black Cherry Slim S3 and Red Berry Fizz S3, all at 9mg. That cluster gives a store four different fruit profiles at one strength, which is an easy way to build a medium fruit row that customers can browse by taste alone.

Convenience stores, smoke shops and online shops with regular fruit customers will see the best sell-through. For stores that only want one Red Fruits can, this S3 is often the better single choice, because it serves both everyday and heavier users.

Keep it next to the S2 on the shelf so the step is obvious. Online, mention the S2 as a lighter option in the product description area and list both under the same flavor filter.

Customers who buy berry flavors by the roll often settle on a 9mg level, so this can is a good candidate for a roll-level buffer stock once you have a few weeks of sales data.