ZYN Black Licorice Mini S2 3mg

Licorice is divisive, which is exactly why it works as a specialty listing. Customers who like it look for it specifically and tend to repeat the same purchase. The profile is dark and aniseed-led, with a mild sweetness that rounds off the finish rather than turning it into candy.

Strength is 3mg per pouch, light on our scale, in a mini pouch with 20 per can according to supplier data. The low strength makes it suitable for newer users who are curious about the flavor, and for experienced users who want a softer pouch for part of the day.

Within our ZYN range this is the only straight licorice product. Customers who want licorice with a floral twist can step to Violet Licorice Slim at 6mg or 9mg, which keeps the same dark base in a slim pouch at a higher strength. That gives a store a small two-flavor licorice corner rather than a single isolated can.

Specialist pouch stores, tobacco shops and online retailers with a Scandinavian-leaning customer base move this product most consistently. General convenience stores should treat it as an optional single facing for regulars who ask for it by name.

Keep reorder quantities modest and steady. Licorice buyers rarely switch, so the risk is running out, not overstocking a slow line. A shelf tag that simply says licorice helps, because the black can is easy to mistake for a strong mint.

Online, licorice customers search by flavor name more than by brand, so put the word licorice early in the product title and add the 3mg strength right after it.