Skruf Fresh Apple S4 12mg

As the name suggests, this is a fresh apple taste, light and crisp rather than baked or candied. It works well for customers who want fruit but find blueberry or strawberry flavors too sweet, and it adds a color to the shelf that is not just another berry. The apple note is fresh and slightly green in character, with a light cooling touch that keeps it clean rather than sweet.

Strength is 12mg per pouch with 16.6mg per gram, in the strong band. It shares the S4 12mg level with Nordic Liqourice S4, and packing follows the Superwhite format: 24 slim pouches per can and 17.3g net weight. Apple appears only at this strength in our Skruf catalog.

Format choice matters to some buyers. The Skruf Intense fruit flavors at 11.3mg come in 20-pouch cans with added ice, while Fresh Apple delivers a similar strength with four more pouches per can and no cold blast. Stores can present the two styles side by side and let customers pick by preference.

Gas stations, convenience stores and online shops are the main channels. Apple is easy to understand without explanation and draws adult customers who browse by flavor. Online, listing it under fruit filters and linking it to the Intense Strawberry Ice S5 and Blueberry Ice S5 gives shoppers a clear comparison.

As the only apple in the Skruf range, it can carry a small but dependable following. Track its pace against your other strong fruit products for two months before increasing depth. Ask our sales team to confirm carton packing with your quote.