Killa Blueberry 13.2mg

Blueberry is one of the most familiar fruit flavors in the pouch category. Killa keeps it simple: a sweet, rounded berry taste with no ice layer, which makes it a good choice for customers who find iced fruit products too cold. Familiar flavors like this help a newer brand earn a place on a regular customer's list.

Strength is 13.2mg per pouch, 16mg/g, in a slim pouch with 20 per can as listed by the supplier. On our scale it falls in the strong band, so it is aimed at regular users. Customers stepping up from a lighter berry pouch will notice the difference in strength, so staff should mention it.

Blueberry gives Killa a plain fruit option next to the iced fruits. A display with Blueberry, Grape Ice and Cold Mint covers three distinct tastes at a single strength, which keeps the shelf easy to read and easy to restock. Blueberry also makes a good comparison point when a customer is choosing between brands. It is easy to taste the difference in strength and style against a lighter blueberry pouch, so staff can explain why Killa sits higher on the strength ladder. Keep one facing and add a second if berry is your strongest fruit family.

Who stocks it: convenience stores, gas stations, vape stores and smoke shops. Berry is a broad-appeal family, so Blueberry tends to fit any store that already sells fruit pouches. Online, it belongs in a berry or fruit collection beside berry products from other brands.

For stores that want a second berry later, the Exclusive range adds Blue Raspberry and Dark Cherry at the same strength.