Greatest Cold Dry S5 11.6mg

S5 delivers the same cooling, dry-finish mint that defines the Cold Dry line. Nothing about the taste changes from S3. What customers notice is the step up in strength, which arrives without the fuller feel of the XL pouch.

Strength is 11.6mg per pouch at 16.6mg per gram, in the strong band. Each can holds 20 slim pouches with a net weight of 14g, heavier than the 10g S3 can. That extra weight comes from a larger fill per pouch, a detail some customers notice and appreciate.

On the Cold Dry ladder, S5 sits between the 8mg options and the 13.32mg XL. It is the strongest slim Cold Dry in a standard can; the only stronger slim choice is the 16mg Mega Can. That positioning makes S5 the natural next purchase for an S3 customer who wants a little more.

Gas stations and convenience stores with a solid mint business are the core accounts, along with smoke shops whose regulars prefer slim pouches. On a display, set S5 directly above or beside S3 so customers can see the step up. Online, list both with their mg values in the product titles, and mention the heavier 14g can in the S5 summary so buyers comparing value can see it at a glance.

Many retailers find that once a few regulars move from S3 to S5, the stronger version settles into a steady reorder rhythm of its own. Start with fewer facings than S3, then adjust after two or three order cycles based on what actually sells.