Apres Mint 4.4mg

Every pouch section needs a plain mint, and this is the Apres answer. The profile is fresh and clean, with a cool peppermint-style lift and a mild sweetness and no added fruit. At a light level the mint is pleasant rather than piercing, which suits customers easing into pouches or looking for something low-key for daily use.

Nicotine is 4.4mg per pouch with 8mg/g, in our light band. Cans hold 20 slim pouches at 11g net weight, the same format as the rest of the regular Apres line, so it sits evenly beside the fruit and drink cans on a display.

Apres is mainly known for fruit, drink and dessert flavors, and Mint is the counterweight. In our catalog it is offered only at 4.4mg, so customers who want a stronger mint will need another brand. Inside Apres, the step up from here is a stronger flavor such as Cola Extra Strong 8.3mg or Ice Tea Peach Extra Strong 8.3mg.

Mint remains one of the broadest flavor categories in convenience stores and gas stations. Placing Apres Mint 4.4mg next to the brand's fruit flavors lets Apres serve both groups in one block. Grocery counters with limited space can use it as their single Apres can if most of their regulars prefer mint.

Light mint usually turns over steadily rather than quickly. Order it in line with your other light pouches, keep it in stock to anchor the Apres light section, and watch whether mint buyers start exploring the fruit flavors over time.