ACE X Cool Mint 8mg

The mint is crisp and cooling with a clean finish, similar in style to the standard ACE Cool Mint but paired with a higher nicotine level. Nothing is added to distract from the mint, which keeps it a straightforward choice for customers who already know what they want and do not need persuading.

Each 10g can contains 20 slim pouches at 8mg per pouch and 16mg/g. That is the upper medium band. It is the third rung on the ACE cool mint ladder: first the 3mg Low, then the 6mg Slim, then this 8mg, and finally the 11.5mg Cosmic Cool Mint in a large format with 18 pouches per can.

Slim format at 8mg appeals to mint users who want a discreet pouch with more strength than a standard medium. Stores that see customers outgrowing the 6mg should have this ready; otherwise those customers will look elsewhere for the next step and may not return for the rest of their purchases either.

Gas stations, convenience stores and tobacco shops can position it directly next to Cool Mint Slim 6mg so the step-up is obvious. Smoke shops serving experienced users may even find it outsells the 6mg. For online stores, cross-link the whole cool mint ladder on each product page so shoppers can move between steps easily.

Order in line with the 6mg once you see trade-ups, and treat the Cosmic Cool Mint as the follow-on for customers who keep wanting more. Tracking the split between the 6mg and 8mg over a few months shows where most of your mint buyers settle.