Your First Pouch Order: Three Starter Mixes Within a 2-Carton Minimum
The first order for a new pouch section is a test. You are not trying to guess your customers’ favorite flavor; you are trying to find out quickly, with as little dead stock as possible. That shapes everything about the order.
Our minimum is 2 cartons, and you can mix brands and flavors freely to reach it. Below are three starting mixes for different store types. Use them as a template, then adjust to what your customers already ask for.
The principles behind every starter mix
- Anchor brands first. Customers ask for ZYN and VELO by name. Cover them. Pick two or three cans each from the ZYN wholesale and VELO wholesale ranges.
- Two strengths of your top flavor. It lets customers step up or down without leaving the brand.
- One product per flavor family. Breadth beats depth on a first order.
- Keep strong products to a small share unless your store already serves experienced users.
- Plan the reorder before you place the order. Decide now which SKUs you will double down on if they sell.
Mix 1: Convenience store or gas station
A broad customer base, many first-time and light users, high traffic. Prioritize recognition and mainstream strengths.
| Slot | Example product | Why |
|---|---|---|
| Anchor mint, light | ZYN Cool Mint 6mg | Most-requested name and style |
| Anchor mint, regular | ZYN Cool Mint 9mg | Step-up strength, same flavor |
| Second brand mint | VELO Polar Mint 10mg | Second recognized brand |
| Spearmint | ZYN Spearmint 6mg | Softer mint option |
| Wintergreen | CLEW Wintergreen 6mg | Popular traditional flavor |
| Berry | VELO Berry Frost 10mg | Fruit with a cooling finish |
| Cherry | ZYN Black Cherry 9mg | Familiar fruit flavor |
| Citrus | ZYN Citrus 9mg | Often missing from displays |
| Coffee | ZYN Coffee Mini 6mg | Small but loyal following |
| Strong mint | Killa Cold Mint | One option for experienced users |
Ten SKUs, weighted toward mint, with one strong option.
Mix 2: Vape shop or smoke shop
Customers are more experienced and more flavor-driven, and many come from flavored vape products. Prioritize flavor variety and a proper strong section.
| Slot | Example product | Why |
|---|---|---|
| Anchor mint | ZYN Cool Mint 11mg | Recognized name at a regular-user strength |
| Mint, strong | VELO Polar Mint Intense 14mg | Step-up mint |
| Fruit ice | Killa Grape Ice | Vape-style flavor at 13.2mg |
| Fruit | Cuba White Banana Hit | Distinctive flavor |
| Tropical | Kurwa Triple Mango | Popular with vape customers |
| Dessert | Killa Strawberry Cheesecake | Specialty slot |
| Cola | Killa Cola | Easy differentiator |
| Extra strong mint | Iceberg Black Mint 20mg | Experienced users |
| Extra strong fruit | Pablo Gold Kiwi 17mg | Strong fruit option |
| Ultra strong | Pablo Exclusive Dark Cherry 50mg | For the small specialist group |
Ten SKUs with a deliberate strong section, clearly separated on the shelf.
Mix 3: Online shop
Online customers browse the whole range and expect choice. A first online order can be wider and shallower: more SKUs, fewer cans of each.
- Cover at least four brands across different strength tiers, for example ZYN, VELO, Killa and CLEW.
- Offer full strength ladders for one or two flavors, such as CLEW Wintergreen at 3, 6, 9 and 12mg.
- Include a few products that local stores rarely carry: coffee, licorice or a mega can from Zixs or XPCT.
After the first order
Give the mix four to six weeks, then look at what you reordered or sold through first:
- Fast sellers: add facings, and add a second strength.
- Steady sellers: keep as they are.
- Slow sellers: drop or replace with another product from the same flavor family.
Because the minimum is 2 cartons across any brands, your second order can be built entirely from what worked in the first.
Ready to build your first order? Request a quote with your store type and the brands your customers ask for, and our sales team will suggest a mix.
Questions from store owners
What is the minimum order?
2 cartons. You can mix brands and flavors to reach it.
How many cans are in a carton?
It depends on the brand and packing. Our sales team confirms exact carton contents with your quote.
Can you suggest a mix for my store?
Yes. Tell our sales team your store type, location and the brands customers already ask for, and we will suggest a starting mix.
WARNING: This product contains nicotine which is a highly addictive substance.